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About this Edition
In late winter 2026, ExCeL London became the focal point for the optical industry during the 12th edition of 100% Optical. From 28 February to 2 March, the event gathered a diverse mix of professionals, including manufacturers, retailers, and optometrists, all converging to share knowledge and explore the latest industry developments.
Throughout the show, nearly 250 esteemed optical companies from around the world displayed their high-quality products and solutions. The event attracted over 11,700 attendees, with a notable majority possessing significant purchasing power. This made 100% Optical 2026 a prime opportunity for networking and business growth within the industry.
During the event, attendees experienced a comprehensive product showcase. Innovations in eyewear, contact lenses, and advanced optical technology were on full display. Specialized product zones like Equipment and Innovation, Contact Lenses, and 100% The Studio drew heightened interest for their focus on the latest fashion and eyewear styling solutions.
The fringe programme complemented the main expo, offering a rich array of networking opportunities and educational sessions. This aspect of 100% Optical 2026 aimed to enhance the overall experience and support professionals in solidifying their market positions.
Expolista helps you prepare for 100% Optical 2026 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.