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Overview
expoSE ranks among Europe's leading exhibitions focused on asparagus, berries, stone fruit, and open-field vegetable production. Since 1996, it has been organised annually by The Association of South German Asparagus and Strawberry Growers (VSSE), establishing itself as a key platform for industry specialists. Meanwhile, expoDirekt stands out as Germany's primary event for direct agricultural marketing. Together, expoSE & expoDirekt provide a combined platform that enhances networking, knowledge sharing, and product discovery for professionals across these sectors.
Behind the Scenes
The combined event, expoSE & expoDirekt, draws more than 430 exhibitors, including over 80 dedicated to direct marketing under expoDirekt. While the majority of exhibitors come from Germany, nearly 30% represent international companies. The event welcomes upwards of 5,000 trade visitors, with over 20% coming from countries such as Belgium, France, Italy, the Netherlands, and Austria.
Event Highlights
expoSE & expoDirekt features a dedicated Innovation Award that recognises advancements and new developments in agricultural production and direct marketing. The event's extensive exhibition space of more than 25,000 square meters allows exhibitors to showcase a wide range of products and services, fostering business connections and industry insights in Karlsruhe, Germany.
Key Facts
- More than 5,000 professional visitors from over 30 countries
- Over 430 exhibitors representing 15+ nations
- More than 25,000 square meters of exhibition area
- Approximately 80 exhibitors focused on direct marketing at expoDirekt
- Annual Innovation Award recognising new agricultural solutions
Suppliers for expoSE & expoDirekt
Stand builders, logistics, AV, staffing - companies that help exhibitors succeed.
Trade show stand builders for expoSE & expoDirekt specialize in custom exhibition booth design, modular stand construction, and on-site installation. Whether you need a fully bespoke booth or a cost-efficient system stand, these companies help exhibitors create high-impact brand experiences on the show floor.
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