ITB Berlin 2024

ITB Berlin has long been a cornerstone for the travel trade, and in 2024, the event continued to lead the industry. From 5th to 7th March, Messe Berlin was the gathering point for the travel industry's key players, sparking inspiration and innovation across the global travel value chain.

Over 10,000 exhibitors showcased their travel products and services at the Berlin Expo Centre, attracting more than 160,000 visitors. The ITB Berlin 2024 fair's segments, such as Home of Luxury, LGBT+ Tourism, and Medical Tourism, reflected the latest travel trends. The ITB Convention area, with its 17 thematic tracks, encouraged attendees to 'Pioneer the Transition in Travel & Tourism. Together.'

Throughout the show, the medical and health tourism segment gained prominence, representing a range of service providers from clinics to destinations. The ITB Berlin 2024 content programme, refined over the years, served as a critical platform for serious buyers and decision-makers to enhance their business strategies. Additionally, the ITB Speed Networking event was a key opportunity for attendees to expand their professional networks.

Expolista helps you prepare for ITB Berlin 2024 by offering direct access to a curated exhibitor list, detailed company profiles, and insights into the latest trends. Use Expolista to streamline your planning, connect with exhibitors before the show, and explore new opportunities faster and more efficiently.