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Overview
The IWA & OutdoorClassics expo, a leading European event in the sporting goods sector, has been a pivotal gathering for over five decades. Set in Nurnberg, Germany, this annual trade fair attracts the hunting and target sports community to discover the latest industry innovations, forge connections, and stay abreast of new trends.
The event showcases a diverse array of products ranging from hunting and shooting sports to outdoor gear, functional wear, and self-defense items, presented by top brands from Germany and around the globe.
Behind the Scenes
As a key B2B platform in Germany, IWA & OutdoorClassics assembles over a thousand exhibitors from around the world, showcasing their latest products to a professional audience exceeding 40,000. The expo is attended by influential manufacturers, suppliers, retailers, and decision-makers, with a strong presence from the EU, including countries like the Czech Republic, Austria, Italy, Poland, and the UK.
Event Highlights
The IWA & OutdoorClassics trade fair is renowned for its commitment to excellence and innovation, providing an enriching program that includes:
- A dedicated section for start-ups in the Newcomer area to introduce fresh products;
- The IWA Experts zone, fostering networking and professional connections;
- The IWA Knife Award, celebrating outstanding design in outdoor and culinary knives;
- The TALENT sponsorship program, supporting the next generation in the industry.
Key Facts
- More than 1,000 exhibitors participate
- Visitor attendance exceeds 40,000 from over 120 countries
- Occupies over 79,600 square meters of space
- Spread across 9 exhibition halls
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